NeuroMarketing: The science behind measurably better results.
How would you like to get inside your customer's head and push their personal "buy" button? NeuroMarketing makes that happen. Knox uses this new research tool to gauge how well your marketing materials connect emotionally with consumers. It gives us unprecedented insight into your materials and clear direction for creative revisions.
NeuroMarketing helps us create emotional bonds between your brand and your prospects, encouraging them to act.
How does it work?
Where are they looking and how long do they linger? Eye tracking shows us the â€œhot zonesâ€ in your ads and websites. Pupil response and pulse rate tell us how excited participants are by what they see. And facial decoding peels back the curtain hiding their deepest feelings.