Diamond America Extruders
Diamond America Extruders:
Rebuilding a brand from the shop floor up
Never underestimate the value of smart rebranding. To help Diamond America compete with larger extruder brands, Knox kicked off their rebranding effort with Buyer Persona research that provided fresh insight into their buyer’s journey. Armed with that in-depth data and their own innovative design solutions, we rebranded DA as the world’s smartest extruders.
“Want a higher ROI? Choose an extruder with a higher IQ.” We seated that branding with an updated logo, new website, direct mail, sales collateral, product videos, trade show dress and more. Their old website produced zero inquiries; our new site is delivering six new prospects every day.