Genesis HealthCare Brand

Genesis HealthCare System Branding: Humanizing docs grew outpatient visits by 11%

The Challenge:
Genesis was losing business to well-known health systems 45 minutes away, who were drawing away up to 30% of their patients. They asked us to reduce that number to 10% while growing their awareness and preference.

The Solution:
During our initial fact-finding, we learned Genesis had sent docs across the country to benchmark best practices at 25 other systems. We focused on that hospital tour as proof of the system’s above-and-beyond commitment to local patient-centered care.

In memorable TV, radio, outdoor and online ads, we showed Genesis physicians at the local airport as they returned home with new thinking and technology to improve patient care.

Results:
In just two months, the campaign achieved outstanding result:
• 4% increase in inpatient visits
• 11% increase in outpatient visits
• 6.5% increase in ER services

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