HMHP Services

HMHP Services Campaign: Putting the brakes on outmigration

To fight incursion from “big city” competitors and a local for-profit ED/urgent care, Knox created a targeted services campaign for Humility of Mary Health Partners (HMHP) that highlighted their ED, neuroscience program and electronic medical records. Our integrated TV, radio, print ads, outdoor and online campaign repositioned the system as a warm yet high-tech choice, which dramatically slowed outmigration.

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