Lake Health Interactive
Lake Health Interactive:
Boosting unique user sessions by 24%
How do you make sure your website investment pays? To ensure success of our new Lake Health site, we first tested our design and site structure with NeuroMarketing using advanced biometric feedback and focus group testing to nail the optimal user experience.
Armed with that data, we refined the website to ensure high usage rates, more successful user sessions and return visits. We designed a platform robust enough for future growth and delivered an easy-to-use CMS with client training for instant updating.
The results? 24% more unique user sessions, 23% more page views, and a nearly 4% boost in mobile traffic.
To make sure visitors stayed engaged, our programming included interactive features that let viewers find a physician, see current ER wait times, pay their bills and more.
But we didn't start there. The client also asked us to double their Facebook Likes in 12 month (without losing engagement). Through a robust schedule of contests, promotions and engaging posts, we achieved that goal with two months to spare.