Metro RTA Promotion

Metro RTA Call-A-Bus Promotion: Boosting awareness of new curb service

Metro RTA Direct Mail
Metro RTA Ad

The Metro RTA created curb-to-curb pickup service to attract consumers who normally drove to work. Knox spread the word with playful messaging in direct mailers and print ads in targeted neighborhoods. The promotion was so successful, Metro RTA expanded the program to businesses and new neighborhoods.

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