Ronald McDonald House Fundraising
Ronald McDonald House Fundraising:
Drawing 2664% more eyeballs to their donor page
Could your fundraising efforts use a 4-digit boost? When Ronald McDonald House Akron needed donors for their 40-room expansion, Knox delivered with a “24/7 Hugs” campaign that tugged at hearts and wallets.
Through a website redesign, digital and print ads, radio, outdoor and direct mail, we delivered 5 million impressions (more than half a million of which were free value-added). That generated a 179% increase in website visits (153% of which were new users) and a 2664% boost in views to their donor page.