St. Edward Brand

Village of St. Edward Brand: Giving an old brand a new competitive edge

St Edward Website
St Edward Brochures
St Edward Ads - vertical
St Edward Ad - Horizontal

This 50-year old nursing home enjoyed 100% resident satisfaction but faced increased competition in their core market. After qualitative research into their strengths and competitors, Knox developed a brand strategy of belonging that positioned St. Edward as a tightly knit neighborhood that eased seniors’ fears of change and loss with “a place to belong.” The branding included a new logo, website, print ads, collateral, testimonial videos and more.

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