Westfield Insurance

Westfield Interactive Sales Tool: Helping agents boost agribusiness underwriting

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Selling insurance to growers and ranchers requires in-depth knowledge of their unique challenges. To increase ag underwriting from independent insurance agents, Knox created a visually engaging, info-rich interactive tool that included topline benefits and links to a webinar, FAQs, blogs, promotional materials and more. Tailored to crops in targeted states, this B2B tool was enthusiastically received by sales-hungry agents.

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